What is SEO?
Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What goes into SEO?
To understand what SEO really means, let's break that sentence down and look at the parts: Quality of traffic. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for Apple computers when really you're a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer. Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better. Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
Why is SEO important?
In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.
Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust. SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels. SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
SEO Offpage Optimization Techniques and Activities 2017. Off page SEO refers to techniques that can be used to increase the position of a website in the search engine results page (SERPs)
1.) Social Bookmarking Submission
2.) Article Submission
3.) Article Social Bookmarking
4.) Directory Submission
5.) Classifieds submission
6.) Web 2.0 (Blog) Submission
7.) Blog Commenting
8.) Forum Posting
9.) Search Engine Submission
Onpage optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.
1.) Meta Data Creation &Updation
2.) XML Sitemap Creation &Updation
3.) Robots.txt Creation &Updation
4.) Image Optimization
5.) XML Sitemap Creation &Updation
6.) Keyword placement in Meta Data
7.) Validation error analysis & resolving
8.) H1….H6 tag analysis &updation
9.) Competitor Analysis & Implementation (If require)